In the race towards the digitization of the hotel sector, the screens or digital signage for hotels they are perhaps one of the most visible advances and that have proliferated the most as a result of Covid-19. In this article we guide you on the installation of these screens, their benefits and how to take advantage of their full potential.
The hotel sector is experiencing an unprecedented competitive moment, where offering the latest in customer experience has become crucial. In this sense, the installation of screens for hotels with relevant information for guests is a service that helps make a difference.
So the system digital signage in hotels has an impact on promoting services, the improvement in communication with guests and the reduction of costes associated with team management (in queries or incidents, among others).
What is a system digital signage for hotels?
This concept encompasses systems that, through interactive or static screens, provide information and other services to guests.
Known in Spanish as dynamic digital signage or multimedia digital signage, has traditionally been used in the world of advertising to add greater dynamism to both indoor and outdoor campaigns.
Applied to the hotel sector, it involves the design of a system of digital signage in hotels take it one step further Interacciones between the hotel and its clientele, automating and at the same time personalizing various communication opportunities.
Thus, it is a movement that goes beyond installing some screens on the walls: it is about generating a interconnected hotel space that generates a differential user experience.
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Main uses of digital signage in hotels
- Information in real time. All the screens for hotels They can also fulfill the function of informing the guest about a wide variety of topics: service hours, location of specific spaces, emergency information, about events in the area...
- Digital wayfinding. It is a solution that shows a mapping of the hotel facilities that facilitates the transit of users to the areas of their interest and avoids recurring queries to employees.
- Advertising. One of the great benefits of digital signage for hotels to do is take advantage of their potential to advertise their own services or those of third parties, driving new additional income.
- Entertainment. Entertain guests with audiovisual content through screens in hotels is another way to enhance your experience. Waiting and other negative experiences can be counteracted in this way.
- Digital signage for hotels with congresses or conference rooms. These screens provide useful information about the events: schedules, speakers, videos, signage, promotion of organizing companies...
- Complement to IPTV to improve communication in your hotel. The digital signage is complemented by the IPTV systems in the rooms that allow a wide range of content, interactive and personalized services, improving communication, the audiovisual and entertainment experience.
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What are the advantages of incorporating communication screens or interactive screens?
As we indicated above, technological innovation can be one of the keys to offering a value-added service to guests at a time of increasing competition.
Furthermore, figures of Stadista confirm that most hotels implement technological solutions with the sole objective of improving the experience of their guests.
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In this sense, the system digital signage for hotels offers the following advantages:
- Branding and brand image. Once in the facilities, the hotel can continue working on achieving a good user experience that translates into positive reviews and loyalty, surprising with technological systems such as the digital signage for hotels.
- Ticket increase per guest. Employing the digital signage for hotels to promote additional services and facilitate their hiring, the hotel establishment can increase its income in these areas.
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- Multilingual communication. systems can be configured digital signage for hotels in multiple languages, facilitating efficient communication.
- Speed in interactions. This technology makes it possible to eliminate waiting while freeing up the hotel's human team, which can focus on high-value tasks.
But this can also be applied to other situations in which it is crucial to provide real-time information to a large number of people: from capacity control to emergency communications, with the digital signage hotels the possibilities of hotel operators are expanded to avoid waiting or misunderstandings.
Thus, it is common to install this type of screen in large dining rooms or in elevators.
In view of these advantages, the system digital signage for hotels it becomes one of the priorities to optimize the user experience and the brand image of the operators.
However, its implementation goes beyond the installation of screens on the walls of the building: the appropriate infrastructure must be in place to ensure that communications work efficiently. In this sense, it will be essential to have a network of GPON fiber optics for hotels, the most recommended technological base for the deployment of this technology.
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Do you want to know more about the solutions digital signage And what steps to follow to install these systems?
En Cerium, as technological operators specialized in hotels, We can advise and help you in the deployment of this communications infrastructure.
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