(+34) 960 80 0 359 info@cerium.es

90,8% of guests consider free and quality Wi-Fi as the most important and valuable technological resource in a hotel. Nowadays, it is not enough to offer free Wi-Fi, but it must be of the highest quality, with sufficient speed, without interruptions and with all the necessary security measures.

On the other hand, it has to be able to adapt to the increase in demand, the particularities in the consumption of your guests and, even, to the specific density of connected users of each space in your hotel. Are you thinking of improving your network? Wifi? In this article we help you choose the best WiFi solution for hotels. 

How to choose the best WiFi solution for hotels

With the objective of reduce incidences and extract the maximum benefit from the Wi-Fi of a hotel, as is the case of data collection through a Wi-Fi hotspot system or the generation of Wi-Fi marketing campaigns, it is essential to assess a wide range of aspects before deciding to hire a service. 

It is very important to consider: the experience in the provider's sector, the WiFi quality as a whole and additional services such as: the optimization of WiFi bandwidth, the orientation towards improving the user experience or the built-in security measures. 

At Cerium, experts in WiFi infrastructure development and management, we invite you to follow these criteria to achieve success in your WiFi project:

1. Provides the greatest security to your WiFi network

Keep in mind that the Wi-Fi network is the main entry point for cyber attacks in a hotel, so it is advisable to invest in its security, limiting access to private data of the hotel and its guests. 

The first thing to do to protect WiFi is to limit access to the network under registration and, of course, in order to comply with the RGPD regulations, guests must be informed of the conditions of use and request their acceptance of the privacy terms. For this we will use a captive portal.

cerium wifi hotspot promo

However, these basic measures are not enough to prevent possible hacker attacks. It is necessary to take others such as:

  • Strengthen the encryption of communications, usually WEP and WPA. If this encryption is not robust, the hacker will be able to access the password and see all the traffic that is generated from our device and even direct them to another page where they can carry out a scam. Make sure your provider offers maximum security encryption, WPA3.
  • implement a Acceptable Use Policy, which confirms that users will comply with the rules of Internet use defined by the company. This guarantees the protection of both clients and the hotel chain itself against improper use of the network. 
  • Implement firewall solutions that have information tools to track the activity of the personnel and allow the registration of the individual activity of the users and their navigation through the network.

2 The design of your WiFi network for hotels is key: optimize bandwidth management WiFi

Previous study of WiFi needs

To offer the best WiFi solution to your hotel guests it is necessary to carry out a previous study of each zone of the hotel: common spaces and rooms. Only in this way can we achieve the best customer experience and consequently get positive feedback and avoid criticism for this matter on social networks or booking portals. 

key points of a Wi-Fi Audit: how to optimize your hotel network

In order to reach the appropriate conclusions that allow us to make the best decisions regarding the hotel's Wi-Fi, this study must include:

  • Determine user density in different zones of the hotel: SPAs, restaurants, swimming pool, gym... in order to offer the adequate coverage in each space.
  • Calculate how many access points (APs) are needed to ensure that certain services or applications that require high bandwidth, such as Netflix, work without problems.

Wifi security

Value services to get the best bandwidth

To achieve high quality parameters, it is important that your WiFi provider offers services such as:

  • network configurator, to avoid interference between channels.
  • Latest WiFi technology, such as upgrade Wi-Fi 802.11ac or higher to be able to use the 5GHZ band and other high quality options or the iWIP software to be able to offer WiFi payment services and other customization options.

3. Integration of new personalized services to improve the customer experience

A quality Wi-Fi connection is an essential requirement to incorporate new high-value services in the rooms. We speak from the opening of doors via app, such as communication services via IPTV or the increasingly demanded professional casting service. 

If you still don't know the casting service, it is a solution that allows the streaming of multimedia content from apps on the hotel's television. To do this, the guest's device is associated with a Chromecast, securing the service through integration with the hotel's Wi-Fi. This guarantees privacy in access and makes it impossible to use it once the guest has left the hotel. 

Are you interested in the casting service? Do you want to offer your guests the possibility of sharing the best content from their apps? At Cerium we can help you. Contact our team. 

4. Obtain relevant information from your guests through a WiFi HotSpot

Hiring a WiFi provider with a Hotspot system has the great advantage of offering rapid customer authentication without the need to request a password. But that is not its only benefit, since it also allows:

  • Generate databases to be used in marketing actions and direct sales.
  • Know the different profiles of the people who connect to the network.
  • Include a unique code to identify individually to each client.
  • Promote the hotel brand on social networks, through the login through Facebook or Instagram.

Another interesting concept associated with a captive portal is that of IP Police, a service that allows you to keep a record of all the IPs connected to the hotel. In this way, if a crime occurs through our WiFi networks, we will be able to offer information to the authorities about its origin, avoiding responsibilities and damages. Interesting, right? At Cerium we were the first in the market to introduce this functionality in a captive portal.

It may interest you: What is a captive portal hotspot and why do I need one at my hotel?

Wi-Fi solutions for your hotel
cta ebook

5. Monitor the network to anticipate any unforeseen event

Monitoring the hotel network, as well as the status of all peripheral devices, is essential to detect incidents early enough, so that the customer is not aware of the problem, it is resolved quickly and a new complaint is avoided. In Internet.

A hotel Wi-Fi monitoring service in real time offers information of great interest to the hotelier to take corrective measures. Knowing the number of connected devices, the volume of data traffic or the signal intensities in your hotel, will allow you to modulate the bandwidth of your WiFi infrastructure to changes or new needs that may arise, always seeking to offer the better guest experience.

How an unstable or inefficient Wi-Fi solution affects your hotel revenue

The implementation of a quality Wi-Fi infrastructure is one of the investments that is most quickly recovered in a hotel, both in tangible and intangible concepts, such as improving the brand image.

A bad customer experience in relation to your hotel's Wi-Fi service can have very negative consequences:

  • Bad reviews on social networks and platforms such as Booking and TrypAdvisor that can lead to loss of reservations.
  • Cancellation of new events, not having the appropriate WiFi network.
  • Loss of internal sales of hotel services, as it cannot be acquired through the WiFi network.
  • Negative experiences that prevent customer loyalty, which will no longer want to repeat their stay with us.
  • serious reputation problems due to cybersecurity breaches and their impact on the media. 

Cerium: WIFI solutions provider for hotel companies with 10 years of experience

En Cerium We have the experience and the technical and human resources necessary to offer the best Wi-Fi solutions for hotels. 

To achieve the best results, we develop complete and personalized WiFi projects, which include field studies to detect needs, anticipate future problems and determine the best technology for each establishment.

Another of our values ​​is that we prioritize security through captive portal systems that, at the same time, allow us to implement value-added services, such as WiFi marketing and loyalty programs. 

Contact us to provide you with the best WiFi solution in your hotel through this form: